A world of wine, unique benefits, and value await…
It's simple. Make any purchase through the online shop over R350 and automatically become a bronze member.
Once you're part of the club, your discounts load according to your membership tier.
What’s more, should you progress through our Wine Club’s three tiers to become a Gold member, you’ll enjoy 10% discount* on purchases from our online wine shop.
Best of all? Our Alvi’s Drift Wine Club requires no recurring membership fees.
*Excluding selected sales and promotions. Discount is automatically deducted at check-out.Not a member of the Wine Club yet?
There are three tiers in the Alvi's Drift Wine Club: Bronze, Silver and Gold. New members start on Bronze and, as you earn points, you'll be able to move up the tiers to receive extra benefits and discounts.
To move up the tiers, simply shop in our online wine shop. You earn 1 point* for every R1 spent. As you move up the tiers, you'll be eligible for more discount on our wines.
* Points are calculated on amount spent in last 12 months. To remain on your tier make sure you maintain your minimum tier points.
350 Points
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Our Reserve range showcases a fusion of our trademark fresh, primary-fruit style – with just a hint of the luscious and opulent barrel-fermented style of our Albertus Viljoen Icon range.
The wine labels on bottles from our Reserve range feature an illustration of Alvi’s Drift, the low-water bridge over the Breede River cutting through the family farm. Our patriarch, Albertus Viljoen “Oupa Alvi” van der Merwe, was instrumental in having this bridge built back in 1930.
Oupa Alvi’s son Bertie started wine production on the family farm and today Bertie’s son, Alvi’s Drift winemaker Alvi van der Merwe produces the winery’s award-winning wines, enjoyed by wine lovers around the globe.